1. Executive Summary
TradeRush emerged in 2011 as an online trading platform specializing in binary options, operating during a period of rapid, often unregulated growth in this particular market segment.1 The broker promoted itself as an elite platform, notably pioneering the popular 60-second binary option contracts and utilizing the widely adopted SpotOption trading platform technology.1 Operations were conducted under the name Altivex Limited, a company registered in Gibraltar.2 Analysis indicates TradeRush ceased active operations around early 2017, coinciding with increased regulatory pressure on the binary options industry, particularly affecting its marketing affiliates.4
Crucially, throughout its operational lifespan, TradeRush appears to have lacked authorization from any major recognized financial regulatory bodies, such as the Cyprus Securities and Exchange Commission (CySEC), the UK’s Financial Conduct Authority (FCA), the Australian Securities and Investments Commission (ASIC), or the U.S. Commodity Futures Trading Commission (CFTC).5 Instead, the broker was the subject of multiple investor warnings issued by Canadian provincial securities administrators (including the CSA, AMF, BCSC, and FCNB), explicitly identifying TradeRush as an unregistered entity illegally soliciting residents.7 The persistent operation despite these numerous official warnings over several years points towards a business model that intentionally operated outside of established regulatory frameworks, a common characteristic of high-risk ventures in the financial sector.
While TradeRush’s promotional materials touted superior service, advanced trading tools, and hassle-free withdrawals 1, independent analysis and user feedback painted a different picture. Significant complaints regarding delays and excessive complexity in the withdrawal process were noted, suggesting a potential operational focus skewed towards attracting deposits rather than facilitating payouts.2 Furthermore, the presence of numerous testimonials for third-party fund recovery services on review sites associated with TradeRush’s name indirectly corroborates user experiences of financial loss and perceived scams.15
Given its unregulated status, its operation within an industry segment notorious for fraud 16, the specific user complaints regarding fund repatriation, and its inclusion on official regulatory warning lists, TradeRush represented a high-risk proposition for investors. The inherent risks of the binary options model itself—often compared to gambling, with built-in conflicts of interest and potential for manipulation—were compounded by TradeRush’s specific operational characteristics.18 The platform is now defunct.
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2. The Binary Options Industry Context (2011-2017)
TradeRush’s operational period (2011-c.2017) coincided with the dramatic rise and subsequent fall of the retail online binary options industry. Understanding this context is crucial for evaluating the broker’s activities and associated risks.
Emergence and Nature of Binary Options:
Binary options gained popularity among retail traders following the 2008 financial crisis, marketed as a simplified way to speculate on financial markets.16 These instruments are essentially short-term contracts based on a ‘yes’ or ‘no’ proposition regarding the price movement of an underlying asset (like a stock, currency pair, or commodity) within a very limited timeframe, sometimes as short as 60 seconds.18 The payout structure is typically “all-or-nothing”: a correct prediction yields a fixed, predetermined profit, while an incorrect prediction results in the loss of the entire amount staked.18 Initially, some forms of binary options were listed on regulated exchanges like the Chicago Board Options Exchange (CBOE) and the American Stock Exchange (AMEX) in 2008.16 However, the market rapidly expanded through numerous online brokers operating primarily via web-based platforms.16
The Broker Model and Inherent Conflicts:
Most online binary options brokers, unlike traditional stockbrokers facilitating trades between buyers and sellers, operated as the direct counterparty to their clients’ trades.16 This meant the broker effectively took the other side of the client’s “bet.” Consequently, when a client won a trade, the broker lost money, and conversely, the broker profited directly from the client’s losses.16 This structure created a fundamental conflict of interest, incentivizing practices detrimental to clients, as the broker’s profitability was directly tied to client failure. This model contrasts sharply with exchange-traded environments like the North American Derivatives Exchange (NADEX), where participants trade against each other, not the platform provider.16
Regulatory Scrutiny and Pervasive Fraud:
The rapid proliferation of online binary options platforms, many operating from offshore jurisdictions with minimal oversight, quickly attracted regulatory attention worldwide due to widespread reports of fraud and investor harm.16 Regulatory bodies including the CFTC and SEC in the US, ESMA across Europe, the FCA in the UK, ASIC in Australia, and the International Organization of Securities Commissions (IOSCO) issued numerous warnings.16 Common fraudulent activities reported included:
- Refusal to credit customer accounts or process withdrawal requests.7
- Aggressive solicitation tactics, often promising unrealistic returns.19
- Identity theft through demands for excessive personal documentation.17
- Manipulation of the trading software itself to generate losing trades or alter payouts.17
Investigations revealed extensive criminal networks, particularly operating from Israel, behind many fraudulent platforms, leading to billions of dollars in estimated annual losses for investors globally.17 This environment eventually led regulators in many key jurisdictions to implement outright bans or severe restrictions on the marketing and sale of binary options to retail investors, primarily from 2017 onwards.18
TradeRush launched and operated precisely during this peak period of largely unregulated expansion and subsequent regulatory alarm. Its founding in 2011 placed it among the early wave of brokers capitalizing on the trend.1 Its operational timeline maps directly onto the industry’s lifecycle: flourishing during the initial boom years (2011-2016) when regulatory frameworks were catching up, and ceasing operations around early 2017 4 just as the most stringent regulatory actions, including bans and crackdowns in key operational hubs like Israel, began to take effect globally.4 This timing suggests TradeRush was a product of, and participant in, the industry’s “wild west” era, ultimately impacted by the inevitable regulatory response to widespread misconduct.
3. Operational Profile of TradeRush
Establishment and Operational Timeline:
TradeRush was launched in early 2011 and was actively promoted as a rapidly growing and innovative binary options platform during its initial years.1 Marketing materials from 2013 and 2014 highlighted its expanding services and features.1 The platform appears to have remained operational until at least late 2016 or early 2017. Evidence for its cessation comes from a notice issued by its primary affiliate marketer, RushBucks, stating that it would stop accepting Forex and Binary Options traffic effective March 5th, 2017, due to regulatory pressures.4 Given TradeRush’s reliance on RushBucks for promotion 1, this strongly indicates the end of its active operations around that time.
Operating Entity and Corporate Status:
TradeRush operated under the corporate name Altivex Limited, a company registered in Gibraltar.2 Examination of available corporate records for Altivex Limited (Gibraltar Company Number 109938) reveals filings up to late 2013 and early 2014. Notably, a document titled “Letter for striking off pursuant to section 267 of the companies act” was recorded on January 20, 2014.35 While the final outcome of this striking-off procedure is not detailed in the available information, the initiation of such an action raises significant questions. The Gibraltar Financial Services Commission (FSC) website search results mention Altivex Limited in a list dated June 18, 2014, but without clarifying its regulatory status or the context.36 The fact that TradeRush continued to operate and market its services well beyond early 2014 1 despite the potential striking-off action against its declared operating entity points to considerable operational opacity. It suggests either the issue was resolved undocumented, the company continued operating without proper legal standing, or operations were potentially shifted to another undisclosed entity. Any of these scenarios indicate poor corporate governance and heightened counterparty risk for clients dealing with the platform, particularly after early 2014.
Platform Technology Provider:
The TradeRush platform was powered by SpotOption.2 SpotOption was a dominant technology provider in the binary options space, licensing its platform to hundreds of white-label brokers globally.16 Its widespread use meant that many brokers, including those later identified as fraudulent like Banc De Binary 24, utilized the same underlying technology. This connection is significant because regulatory filings, such as those by the CFTC, later mentioned specific platforms, including SpotOption, as offering “risk management” protocols. These protocols allegedly allowed broker operators to manipulate trading outcomes within client accounts.29 While there is no direct evidence presented that TradeRush utilized these manipulative features, its use of the SpotOption platform meant it likely had access to technology that could facilitate practices aligning with the broader industry concerns about platform integrity and potential fraud.17
Marketing and Affiliate Network:
TradeRush’s marketing efforts were heavily driven by RushBucks, described in promotional materials as the “top binary options affiliate program”.1 RushBucks managed affiliate programs for several binary options brands, including Redwood Options, Boss Capital, and the CySEC-licensed 10Trade.com, in addition to TradeRush.4 RushBucks operated primarily from Israel, a known hub for binary options marketing and call centers, many of which were later implicated in fraudulent activities and aggressive sales tactics (“boiler rooms”).4 The decision by RushBucks to cease all Forex and Binary Options promotion in March 2017 was explicitly linked to the regulatory crackdown by Israeli authorities on such operations within the country.4 This connection firmly places TradeRush within the ecosystem targeted by regulators for problematic marketing practices and directly links its likely operational demise to this specific regulatory pressure originating from Israel.
4. Trading Platform and Conditions (Based on Claims and Reviews)
Based on promotional materials and platform reviews from its operational period, TradeRush presented itself as offering a comprehensive suite of trading tools and conditions designed to appeal to both novice and experienced traders.
Asset Offerings:
The platform claimed to provide access to a diverse range of tradable assets, reportedly numbering over 150. These included options on major stocks, global indices, various commodities, and currency pairs (forex).1
Trading Options and Features:
TradeRush highlighted several trading formats and platform features:
- Standard Binary Options: Traditional High/Low options where traders predict whether an asset’s price will finish above or below the entry price at expiry.22
- 60 Seconds Options: TradeRush was noted as the first platform to introduce this extremely short-term option type, which became very popular across the industry.1 Advertised payouts were high (up to 81%), but the rapid nature required careful strategy and money management to avoid over-trading.3
- OneTouch Options: These offered potentially higher payouts (advertised up to 500%) if the asset’s price touched a specific target level at least once before expiry. A unique aspect was their availability for trading even on weekends when traditional markets were closed.3
- Option Builder: This feature allowed traders to customize aspects of their trades, such as setting specific expiry times and adjusting the risk/reward ratio to suit their individual strategies.3
- OptionPro: Provided more advanced charting capabilities with historical data and various time increments (from 15 minutes to 5 hours), aimed at traders using technical analysis.3
- Mobile Trading: An Android application was launched, enabling users to trade, deposit, and withdraw funds on the go.34
- Risk Management Features: Tools like “Buy-Me-Out” (allowing early closure of a trade, potentially at a loss or reduced profit), “Double Up” (opening an identical new trade at the current market price), and “Rollover” (extending the expiry time of an open option, usually at a cost) were also offered.38
Payout Structures:
Advertised payouts reached up to 81% for successful standard and 60-second options 3, and potentially up to 500% for OneTouch options.3 It is critical to note that these figures represent the return on winning trades. As is standard in binary options, a losing trade typically resulted in the complete loss of the invested amount, although some platforms offered a small percentage rebate on losses.18
Account Requirements and Funding:
The minimum deposit required to open an account was reported as $200, with a maximum deposit limit of $10,000 mentioned in one review.38 Accounts could be denominated in several major currencies, including USD, EUR, GBP, AUD, RUB, SEK, CAD, and JPY, though the chosen currency could not be changed after registration.34 Notably, no demo account offering was mentioned, preventing risk-free practice.38 A wide array of deposit methods was supported, catering to international clients, including credit cards, wire transfers, Skrill (Moneybookers), CashU, Bitcoin, Neteller, Sofort, PaySafe Card, Neosurf, and local Russian methods like QIWI and Webmoney.1
Withdrawal Process – Claims vs. Reality:
While TradeRush’s marketing claimed the withdrawal process was “hassle-free” 1, this assertion is contradicted by independent analysis and aligns with widespread issues in the unregulated binary options sector. A 2014 review by Finance Magnates specifically highlighted that TradeRush seemed to “fare much less impressively” on withdrawals compared to its platform features, citing a “relatively high number of complaints… bemoaning delays and an otherwise excessively complex procedure”.2 The review speculated this could indicate “an obvious greater focus on bringing money in rather than letting it go out”.2 This discrepancy between marketing claims and reported user experience regarding withdrawals is a significant red flag. Difficulties or refusal in processing withdrawals were among the most common complaints lodged against fraudulent binary options platforms globally 7, suggesting that TradeRush clients likely faced similar risks in repatriating their funds.
5. Regulatory Status and Oversight
A critical aspect of evaluating any financial services provider is its regulatory standing. The analysis reveals a consistent lack of legitimate regulatory oversight for TradeRush throughout its existence.
Absence of Major Regulatory Licenses:
There is no evidence within the provided materials to suggest that TradeRush or its operating entity, Altivex Limited, ever obtained authorization or licensing from key financial regulatory bodies in major jurisdictions. This includes CySEC in Cyprus (a primary hub for binary options regulation at the time), the FCA in the UK, ASIC in Australia, or the CFTC/SEC in the United States.5 Operating without the required registration or license while offering financial services to residents of these jurisdictions is illegal and means the firm was not subject to the rules, capital requirements, and investor protection mechanisms enforced by these regulators.17
Official Regulatory Warnings and Investor Alerts:
Far from being regulated, TradeRush was explicitly named on multiple warning lists issued by regulatory authorities, primarily in Canada, for operating illegally and soliciting residents without authorization.
- Canadian Securities Administrators (CSA) and Provincial Bodies: Canada appears to have been a significant focus of TradeRush’s activities, drawing repeated attention from regulators.
- A CSA Investor Alert issued on March 9, 2015, and disseminated by provincial bodies like the Manitoba Securities Commission (MSC) and the Financial and Consumer Services Commission of New Brunswick (FCNB), listed traderush.com among numerous unregistered platforms targeting Canadians.7 The alert warned that these platforms were often based overseas (mentioning Cyprus, Belize, Seychelles), sometimes made misleading claims about oversight, and posed significant risks, making fund recovery nearly impossible.7
- The Autorité des marchés financiers (AMF) of Quebec included traderush.com on its updated lists of websites operating illegal trading platforms in Québec in alerts issued around 2015-2016.8 The AMF stated unequivocally that no business was authorized to offer binary options in the province and warned of high risks of fraud and identity theft.11
- The British Columbia Securities Commission (BCSC) placed TradeRush.com on its Investment Caution List as early as August 2013 and reiterated this warning in February 2014.14
- The Government of Newfoundland and Labrador’s Financial Services Regulation Division issued a consumer alert cautioning the public about several binary options firms, including TradeRush, and advised residents to contact them if solicited.13
- Consolidated Regulatory Warnings: The pattern of official warnings against TradeRush is clear, as summarized below:
Issuing Authority | Jurisdiction | Approximate Date(s) | Warning Summary | Source(s) |
Canadian Securities Administrators (CSA) & Provincial | Canada (Nationwide) | March 2015 | Unregistered platform targeting Canadians; operating illegally; risk of loss. | 7 |
Autorité des marchés financiers (AMF) | Quebec, Canada | 2015 – 2016 | Unauthorized platform operating illegally in Québec; high risk of fraud. | 8 |
British Columbia Securities Commission (BCSC) | B.C., Canada | Aug 2013, Feb 2014 | Placed on Investment Caution List; unregistered operation. | 14 |
Financial Services Regulation Division | N.L., Canada | Undated (pre-2024) | Cautioned public about soliciting by TradeRush; unregistered operation. | 13 |
- Broader International Context: While TradeRush was not explicitly named in every warning from every regulator globally within the provided snippets, the context of widespread international action against unregulated binary options platforms by ESMA, FCA, ASIC, CFTC/SEC, AMF France, and IOSCO during its operational period is highly relevant.17 These actions underscore the systemic risks associated with platforms operating like TradeRush. The concentration of specific warnings from Canadian authorities suggests that Canada may have been a particularly significant target market for TradeRush, drawing direct regulatory scrutiny. The absence of any documented licensing attempts or interactions with major regulatory bodies like CySEC further solidifies the assessment that TradeRush deliberately operated outside established regulatory channels.
Operational Cessation Linked to Regulatory Pressure:
The timing of TradeRush’s disappearance from the market around early 2017 aligns closely with increasing regulatory pressure globally and, more specifically, the crackdown in Israel which directly impacted its marketing arm, RushBucks.4 This reinforces the conclusion that its operations were unsustainable within a tightening regulatory environment that sought to curb the widespread fraud associated with the binary options sector.16
6. User Feedback and Reputation Analysis
Assessing the reputation of a defunct, unregulated broker like TradeRush involves contrasting its own promotional claims with independent analysis and available user feedback, which often surfaces after operations cease.
Advertised Strengths and Positive Portrayal:
TradeRush invested significantly in projecting an image of a leading, reliable, and user-friendly platform. Marketing materials and affiliated content consistently emphasized several key strengths:
- Platform Quality: Described as one of the “most elite” 1, “fastest growing” 3, “innovative” 3, and “user-friendly” platforms available.3
- Product Innovation: Frequently highlighted its role as the pioneer of the popular 60-second trading option.1
- Trading Tools: Promoted a wide range of assets and sophisticated trading features like Option Builder and OptionPro.1
- Customer Support: Claimed extensive, 24/7 customer support available in ten languages via email, phone (with over 50 international numbers), and live chat.1
- Education: Offered educational resources, including webinars hosted by “senior analysts,” market news, and trading insights.1
- Ease of Transactions: Asserted that depositing and withdrawing funds were simple and “hassle-free” processes.1
Reported Weaknesses and Negative Feedback:
Independent commentary and the nature of complaints associated with the industry suggest a significant gap between TradeRush’s marketing and the reality experienced by at least some users:
- Withdrawal Difficulties: This emerges as the most prominent and concerning issue raised in independent sources. The 2014 Finance Magnates review explicitly noted a “relatively high number of complaints” regarding withdrawal delays and overly complex procedures, contrasting sharply with the platform’s other features.2 This aligns perfectly with the widespread warnings from regulators about binary options platforms refusing to return client funds.7
- Potential for Unfair Practices: While direct proof of manipulation by TradeRush is absent in the snippets, the context raises concerns. A YouTube review characterized trading on platforms like TradeRush as akin to “casino gambling” where success required more than just market prediction skills, hinting at unfair platform mechanics.42 The use of the SpotOption platform 2, which regulatory documents suggest contained tools enabling account manipulation 29, provides a potential mechanism for such practices. The inherent conflict of interest in the broker-as-counterparty model also incentivized unfair treatment.16
- Customer Support Effectiveness: The claims of robust, multi-language, 24/7 support 1 are challenged by the reports of withdrawal problems.2 In the broader binary options context, unresponsive customer support (ignored calls and emails) was a common tactic used by fraudulent platforms, particularly when clients attempted to withdraw funds.7 It is plausible that TradeRush’s support was less effective when dealing with withdrawal requests compared to deposit inquiries.
Scam Allegations and Fund Recovery Narratives:
A review page found online for “TR Binary Options” (which may or may not be directly TradeRush, but the name similarity warrants attention) presents a revealing pattern.15 While displaying a high numerical rating, the actual review content consists largely of testimonials praising third-party “fund recovery” agents or services (e.g., “WEX LEGAL RECOVERY,” “LEE ULTIMATE HACKER”) for helping users retrieve money they had lost on the platform.15 This pattern is highly indicative. The very existence of numerous reviews focused on recovering lost funds strongly implies that a significant number of users felt they had been defrauded or were unable to withdraw their money through normal channels, leading them to seek external (and often questionable) recovery assistance. Regardless of the legitimacy of the recovery services themselves, these narratives serve as powerful, albeit indirect, evidence that TradeRush or entities operating under similar names were associated with activities perceived as scams by their clientele.
7. Risk Assessment: TradeRush and Binary Options
Evaluating the risks associated with TradeRush requires considering both the general dangers inherent in the binary options market during its peak and the specific red flags related to TradeRush’s own operations.
Inherent Risks of Binary Options (General):
Regulators globally identified numerous risks associated with the types of binary options offered by platforms like TradeRush:
- Highly Speculative: Binary options were widely regarded as extremely high-risk financial products, often compared more accurately to gambling than to traditional investing due to their structure and short durations.10
- Negative Expected Return: The typical payout structure, where the potential loss exceeds the potential gain on a 50/50 outcome, created a “house edge” favoring the broker, making it statistically difficult for traders to achieve sustained profitability.18 Marketing often overstated potential returns.18
- Misleading Simplicity: While marketed as simple (“up or down”), accurately predicting short-term price fluctuations and valuing these complex options required sophistication many retail clients lacked.19
- Pervasive Conflict of Interest: The common broker model, where the firm acts as the counterparty, created a direct financial incentive for the broker to ensure client losses.16
- Widespread Fraud and Malpractice: The sector was rife with fraudulent operators engaging in practices like refusing withdrawals, manipulating trading software to ensure client losses, aggressive and misleading marketing, and identity theft.7 Investor losses amounted to billions globally.17
- Lack of Regulatory Oversight: Many platforms operated from offshore jurisdictions, deliberately avoiding registration and regulation in the countries whose residents they targeted, thereby circumventing investor protection laws.7
Specific Risks Associated with TradeRush:
TradeRush exhibited nearly all the major risk factors highlighted by regulators in their warnings about hazardous binary options platforms:
- Completely Unregulated: The most significant risk factor was its operation entirely outside the purview of recognized financial regulatory bodies. This meant no adherence to capital adequacy rules, no segregation of client funds 42, no independent dispute resolution, and no oversight of business conduct.7
- Documented Withdrawal Issues: Independent reports and user complaints specifically cited difficulties in withdrawing funds from TradeRush, a hallmark of fraudulent operations in this sector.2
- Multiple Regulatory Warnings: Being explicitly named on official warning lists by numerous Canadian regulators confirmed its illegal operational status in those jurisdictions.7
- Use of Potentially Compromised Platform: Its reliance on the SpotOption platform connected it to technology allegedly equipped with features allowing brokers to manipulate trades against clients.2
- Links to Problematic Industry Ecosystem: Its marketing was handled by RushBucks, an affiliate network based in Israel and deeply embedded in the binary options marketing industry that faced crackdowns for aggressive and often fraudulent practices.1
- Questionable Corporate Standing: Potential irregularities regarding the legal status of its operating company, Altivex Limited, after early 2014 added another layer of counterparty risk.35
- Indirect Evidence of Scams: The prevalence of “fund recovery” narratives associated with its name strongly suggests users experienced significant financial harm attributed to the platform’s actions.15
The convergence of these factors indicates that TradeRush closely matched the profile of a high-risk, potentially harmful operator within the binary options market. Its operational characteristics aligned directly with the types of entities that global regulators were actively warning consumers about during its years of operation. Engaging with TradeRush, therefore, exposed clients to substantial risks of financial loss, manipulation, and fraud, far exceeding those associated with regulated financial investments.
8. Conclusion and Final Assessment
The investigation into TradeRush reveals a binary options broker that operated from 2011 until approximately early 2017 and is now defunct.1 Launched during the nascent boom of online retail binary options trading, it utilized the common SpotOption platform technology and was marketed aggressively via the Israel-based RushBucks affiliate network.1 Its operating entity was stated as Altivex Limited, registered in Gibraltar, though questions arose about this entity’s legal standing from 2014 onwards.2
The most critical finding is TradeRush’s consistent lack of authorization from any recognized financial regulatory body. Instead of obtaining licenses, the broker became the subject of numerous official warnings from Canadian securities regulators (CSA, AMF Quebec, BCSC, FCNB, Newfoundland & Labrador) for operating illegally and soliciting residents without registration.7 This pattern strongly suggests a deliberate choice to operate outside regulatory frameworks.
Despite promotional efforts portraying TradeRush as a leading, innovative, and reliable platform with excellent support and features 1, the available evidence points to significant operational risks and a tarnished reputation among those who encountered issues. Documented difficulties with fund withdrawals stand out as a major concern, aligning with common fraudulent practices prevalent in the unregulated binary options industry at the time.2 Indirect evidence, such as the proliferation of fund recovery testimonials associated with its name, further supports the conclusion that many users likely experienced substantial financial losses and perceived themselves as victims of a scam.15
Based on the analysis, TradeRush must be assessed as having been a high-risk, unregulated trading platform. It operated within an industry segment widely recognized by international regulators (including CFTC, SEC, ESMA, FCA, ASIC, IOSCO) for systemic risks, conflicts of interest, and pervasive fraud.16 TradeRush’s specific characteristics—lack of regulation, offshore operational links, documented withdrawal problems, use of potentially manipulative platform technology, and association with the problematic Israeli marketing ecosystem—closely mirrored the red flags consistently highlighted in regulatory warnings to consumers.
Therefore, any engagement with TradeRush would have exposed investors to severe risks of financial loss and potential fraud. The platform is no longer operational. Extreme caution is advised regarding any entity currently claiming affiliation with or legacy of TradeRush. This case underscores the fundamental importance of dealing only with financial services firms that are properly authorized and regulated by competent authorities in the investor’s jurisdiction. Verifying regulatory status through official channels (such as those provided by regulators like the CFTC, SEC, NFA, or national securities administrators 17) remains a critical step before committing funds to any online trading platform, particularly those offering high-risk speculative products. The history of TradeRush serves as a salient example of the dangers inherent in the unregulated corners of the online financial markets during the early 2010s, highlighting how regulatory oversight is essential for investor protection.
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